February 22, 20210Comments

3 Secrets to Attracting Your Ideal Customer (and Repel Everyone Else!)

I was reading the second issue of a newsletter called Memoirs of Mastery by Troy Broussard, and this lesson really hit home. Then I realized that it would be directly

by Mattie

Marketing

February 17, 20210Comments

Are You Ignoring Your Shop’s Most Valuable Resource?

Ok, ok... I'm not even going to keep you in suspense. It's your email list! Email has been around for a long time. At this point, we take it for granted. It's

by Mattie

February 16, 20210Comments

Sell More by Emailing Fewer People

Or: More Reasons to Segment Your List! We've already written some past articles on segmenting your store's email list. It's vitally important that you get the right messages to the right people

by Mattie

November 12, 20200Comments

Email Breakdown: 1st Phorm

Sometimes I get an email that really strikes me as well done. This cross-sell email from 1stPhorm really fits that bill! Here's a little bit of background on this one... I was just

by Mattie

March 21, 20200Comments

Something for e-commerce businesses to remember during the Coronavirus lockdown…

At the risk of you skipping whatever else I write here... People are still buying stuff! If you're in an e-commerce business, this is definitely not the time to back off of

by Mattie

November 20, 20190Comments

The ONE Simple Thing You Can Do Today to Build Customer Relationships on Autopilot

You don't even have to put yourself in your customer's shoes for this to make sense. I probably won't even write that much about it, because there's only so many ways

by Mattie

November 14, 20190Comments

MINDSET SHIFT: Why you should love unsubscribes

It's common for companies to be interested in the number of people that are on their email list. One of the questions on my client application is "how many people are

by Mattie