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Marketing
February 17, 20210Comments

Are You Ignoring Your Shop’s Most Valuable Resource?

Ok, ok... I'm not even going to keep you in suspense. It's your email list! Email has been around for a long time. At this point, we take it for granted. It's
by Mattie
Email
February 16, 20210Comments

Sell More by Emailing Fewer People

Or: More Reasons to Segment Your List! We've already written some past articles on segmenting your store's email list. It's vitally important that you get the right messages to the right people
by Mattie
Email
March 21, 20200Comments

Something for e-commerce businesses to remember during the Coronavirus lockdown…

At the risk of you skipping whatever else I write here... People are still buying stuff! If you're in an e-commerce business, this is definitely not the time to back off of
by Mattie
Email
January 20, 20200Comments

All Customers Are NOT Created Equal…

One of my clients is a pretty decent-sized e-commerce company. They have a big email list and a big customer list. In fact, they've grown to the point where it's no longer
by Mattie
Email
November 20, 20190Comments

The ONE Simple Thing You Can Do Today to Build Customer Relationships on Autopilot

You don't even have to put yourself in your customer's shoes for this to make sense. I probably won't even write that much about it, because there's only so many ways
by Mattie
Email
November 14, 20190Comments

MINDSET SHIFT: Why you should love unsubscribes

It's common for companies to be interested in the number of people that are on their email list. One of the questions on my client application is "how many people are
by Mattie
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