February 22, 20210Comments

3 Secrets to Attracting Your Ideal Customer (and Repel Everyone Else!)

I was reading the second issue of a newsletter called Memoirs of Mastery by Troy Broussard, and this lesson really hit home. Then I realized that it would be directly

by Mattie

Marketing

February 17, 20210Comments

Are You Ignoring Your Shop’s Most Valuable Resource?

Ok, ok... I'm not even going to keep you in suspense. It's your email list! Email has been around for a long time. At this point, we take it for granted. It's

by Mattie

February 16, 20210Comments

Sell More by Emailing Fewer People

Or: More Reasons to Segment Your List! We've already written some past articles on segmenting your store's email list. It's vitally important that you get the right messages to the right people

by Mattie